There is a buzz going out since last week regarding the introduction of a new ranking system: Real Rank.

RealRank data is gathered from the IZEA Toolkit “ITK” (formerly PPP Tools). It is a piece of javascript that many of you already have and those outside of PPP will be able to get from a separate site without joining PPP or SocialSpark. ITK gathers REAL traffic information, much like your analytics platform and ranks users based on their standing within the network. The formula is relatively simple.

70% weighted towards visitors per day
20% weighted towards amount of ACTIVE inbound links per day
10% weighted towards pageviews per day

Is it better than Page Rank? What about Alexa Ranking? As you know, PageRank is based on the active inbound links while Alexa is based on the amount of visitors. The disadvantage of the Alexa Ranking is that it is not a true measure of the number of visitors on your site. While the Google PageRank is both self-serving and irrelevant to actual traffic and influence.

The big question is: Is it better than PageRank?